To highlight the launch of the 'Google Android' phone, Imagine have created a large inflatable 'Velcro wall' - loosely based on the shape of a mobile phone!
The large inflatable is the basis of a challenge to see who can jump and 'stick' to the wall the highest - wearing a suit of the 'opposite' Velcro material!!..
The unit is currently on tour around various Universities throughout the UK, to spread the message to students during 'fresher weeks'!..