The BBC were keen to have a giant inflatable Pudsey bear character to highlight the 'Children In Need event again this year. A more challenging task for the Imagine operators this year, as he was required 'up on the roof' of the Millennium Stadium in Cardiff!!..
As darkness fell, he looked even more impressive, being floodlit + with coloured spotlights playing across him!! This helped to draw the crowds and swell the 'bucket takings' for the cause!!..