To reinforce their ongoing message of alcohol awareness, a consortium of Coventry authorities including the council, police and health asked Imagine Inflatables to install two giant inflatable elephant characters at a concert for young people of the area. The event was held within the ruins of the old cathedral, with 1000 tickets distributed via local schools. The free concert was a hit with the youngsters and they could not fail to notice the 'before & after' (drinking!..) Nellies' and learn from the associated messages!..