Sony Ericsson wanted to make a BIG impression for the launch of their new 'Satio' phone!.. So Imagine Inflatables were comissioned to come up with a new twist to a classic icon - the spacehopper?!.. This was to symbolise 'capturing' fun and action using the phones' 12.1 Megapixel camera!.. Various designs were created and trialled plus different sizes for adult and junior + a unique 'hand held' version for use throughout the global campaigns for Sony.
In addition to the design and manufacturing elements, Imagine Inflatables also undertook the complex collation operation and despatched various deleveries to more than 10 countries throughout the globe!.. This enabled a series of campaigns to be devised and co-ordinated for the world-wide launch.
The advertising campaigns have certainly caused a stir and created the awareness that Sony Ericsson were seeking! The video adverts already becomming a cult target on You-Tube attracting a huge amount of hits!..
[youtube]http://www.youtube.com/watch?v=QgRHWw_RRMI[/youtube]
