ITSU has taken over the former Pizza Hut site at Reading Gate Retail Park and wanted Imagine to assist with a high profile launch of their brand. More stores will roll out over the coming months. They wanted something as bright and loud as possible and I think we achieved that! The blimp will fly for 8 weeks and we have trained up the on-site staff to look after the blimp themselves over that time. In good calm weather you can add a tetherline banner to the main harness line for an extra message.