LMAX has launched a cutting edge on-line share trading service without the need for traditional brokers! Hailed as a revolution, their analogy - and corporate icon - 'is like taking your own chair at the exchange!!..' - hence the symbolic 'Chesterfield' type arm chair!..
Accordingly Imagine were approached to design and create an eye-catching inflatable in the shape of a huge red leather arm-chair! This was used for the CEO, together with senior staff of LMAX to pose with and - of course bounce on!.. for photo-calls in the city of London. The images from Potters Fields, nr Tower Bridge and The Royal Exchange were used to highlight the flotation of the parent business this week.