Despite some very gusty weather the past week, we have launched 5 blimps across the UK McArthur Glen centres to celebrate the re-opening of their sites in Derby, Swindon, Cheshire Oaks, Ashford and York. This follows a successful campaign of similar launches across McArthur Glen’s European sites, who enjoyed far better climatic conditions. The UK sites posed challenges such as open access carparks, wind tunnels, canopy shelters, railways tracks and dual carriageways nearby. The blimps will ideally fly for up to 90 days and Imagine will be offering fully serviced and managed flying days for key events over that period.