The UK round of the 'World Series' by Renault was staged at Silverstone recently. This huge event staged and funded by Renault incorporates 4 separate race championships for various Renault engined cars.
As a showcase for all things Renault from historic & current cars to funfair rides and shows it proves VERY popular with over 150,000 visitors!! Imagine worked with various departments from Renault UK forming the events team. Their various requests for inflatable units were worked on by Imagines' creative team.
2 blimps were required complete with bespoke artwork on the hull sides together with 'tether-line banners' to hang under the blimps incorporating a large arrow to draw people to the merchandise stalls!
Other inflatable units included a 'larger than life' inflatable car - based on a Clio- and an inflatable billboard, both utilising a constantly running fan.
The massive crowds were soon milling around, enjoying the event and admiring the impressive array of inflatables! The blimps must have done a good job as sales of merchandise items were very healthy indeed!.. The power of aerial advertising with helium blimps!..