Mercedes wanted to reinforce their 'green credentials' by highlighting the launch of the all electric Smart car using a range of inflatables! Hence Imagine were tasked with developing a number of units to demonstarate the capabilities of the new eco micro-car.
These included life sized inflatable generic cars to demonstrate tight parking between them - easily achieved, a number of 'cones' (not 'traffic', but 'ice-cream' - MUCH more fun to manourver between!!..) + inflatable packages - to demonstrate carrying capacity and flags.
Imagine managed the fullfilment for the client including logistics to distribute a set of items to each of 64 'Smart' depots at Mercedes dealerships throughout the UK!!..