The Spanish tourist board took over the prestigious 'Regent Street' in London recently to boost interest in their fine country. This took the form of various sports themed 'have-a-go' zones, which included hitting tennis balls faster than Nadal, 'driving' a simulator quicker than Alonso etc.
To help visitors find their way around the activities, each zone was demarked with an appropriately worded bespoke sphere, helium filled - floating above each area!
The resultant event was eye-catching as well as great interactive fun!!