To highlight the premier launch of their 'Bee Movie', Paramount Pictures commissioned Imagine Inflatables to produce a giant helium filled version of 'Barry Bee' - the films' main character. The 30 ft high bespoke inflatable dwarfed the gathered crowds as it hovered and bobbed above the entrance to the Empire Cinema. Imagines' team of operators managed to get Barry in posistion on the prestige balcony in a prime spot above the red carpet! His 'larger than life' presence caused a real 'buzz' amongst the onlookers and celebrities as they arrived!!..