Posted: Wednesday, 9 June 2010

Have a hugger?..

Norfolk County Council have taken an innovative approach with the important area of motorcycle safety. To reinforce their campaign the asked Imagine Inflatables to produce a giant inflatable motor-cycle rider! Their character is called 'Hugger' after the close fitting rear mud-guard found on modern machines.

He has been difficult to miss at various shows and events this summer, towering over visitors - but helping to reinforce a serious message.

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